About us

Create Action was founded in 2018, with the understanding that the right expertise can elevate and boost Salesforce projects. As our brand grew, we assembled a trusted team that are amongst the top 10% of Salesforce experts in the industry.
We select Nearshore talent for each project we take on and when there is a need we support our clients with locally based experts.
Our team places emphasis on sharing the cultural nuances, spirit and character of the project.
We never settle for less than 3.5 years of experience when hiring our specialists.
Create Action experts have 7 years of Salesforce experience on average.
Shai Alexander, Founder and CEO, has dedicated himself since early 2002 to delivering CRM staffing solutions, and has been fortunate to become a trusted partner to leading enterprises 
across Europe, Australia and USA.
Create Action has evolved and grown since it was founded in 2018, achieving notable success across different sectors and especially in the financial services, automotive and manufacturing industries.

I have been collaborating with Create Action for some years and I always appreciated their professionalism, ability to listen to the customers’ needs and resolve complex situations swiftly.

Shai always thinks strategically, but has a pragmatic approach to your business needs, which makes him an essential sparring partner to discuss your challenges with and definitely the go-to person in crisis situation. His market knowledge and extensive network complete an already great profile. I hope we can work together again in the future!

Maura Marangon
Maura Marangon
Head of Digital Sales and Services, Ayvens

Create Action delivers work of exceptional quality. Your team is really dedicated, are very experienced and proactive, they think along to solve our problems and to solve them in a durable, sustainable way. Put clear communication on top of this and it becomes clear that you exceed expectations and you stand out from other nearshore Salesforce experts.

I highly recommend Create Action to anyone seeking top-notch Salesforce solutions!

Michel Bruins
Michel Bruins
Head of IT, QWIC

Create Action is a great services provider! They keep communication with us on a regular basis, being on-top of their developers work and performance and most importantly are always available and very attentive to our needs!

Working with Create Action is very organized and simple, which in addition to the above makes Create Action such a trusted partner.

Shimrit Machlev
Shimrit Machlev
Salesforce Program Manager, Varonis

I would like to recommend Shai, an exceptional visionary and the driving force behind Create Action. I had the privilege of collaborating with him for over two years. Deep insights into the consulting industry have propelled Shai to consistently exceed expectations, delivering Salesforce solutions to clients across diverse sectors. Throughout our collaboration, I've been consistently impressed by his ethics and integrity. Commitment to transparency, honesty, and value delivery has earned him the respect of clients and colleagues alike.

Alexander Nefedyev
Alexander Nefedyev
Salesforce Solution Architect

I've been working with Shai on a large-scale project since the beginning of 2022, and for me was a life changer.

Shai's biggest strength is his ability to understand clients' and employees' needs, at a level that makes the day-to-day very easy. He also has a strong business vision, especially on Salesforce, where his expertise in that field is one of a kind. I enjoy our conversations about sports, culture and travel, because he is a man of the world. I highly recommend Shai if you are looking for a problem solver.

Matías di Fonzo
Matías di Fonzo
Senior Salesforce Consultant

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